(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Takeaways At Baymard, we’ve conducted 650+ hours of new Online Grocery research, for a total of 1,700+ hours across multiple Online Grocery studies Our new research has uncovered 670+ new usability issues specific to the ecommerce Groceries experience, adding up to a total of more than 1,200 issues observed across Grocery sites The research has resulted in new and updated Grocery guidelines that describe the issues, as well as design patterns verified to perform well for users We’ve added 8 new Grocery guidelines to our existing Grocery UX research catalog Our Baymard research team has spent 650+ hours usability testing and researching Online Grocery features, layouts, content, and designs — enhancing and expanding our existing research on this industry and bringing our total to 1,700+ hours of Grocery UX research. The research is based on 70 qualitative user/site usability test sessions following the “Think Aloud” protocol (1:1 remote moderated testing). This study included a mix of pure grocery sites and mixed grocery/mass merchants for a total of 8 sites . Pure grocery sites included: Safeway , ALDI , Kroger , and Stop & Shop . Mixed grocery/mass merchants included: Target , Dollar Tree, Walgreens , and CVS . During Baymard’s testing the users encountered 670+ medium-to-severe Grocery usability issues. These issues have subsequently been analyzed and distilled into 400+ UX guidelines, all of which are available as part of our Baymard research findings . The 400+ guidelines cover most aspects of Grocery UX, at both a high level of general user behavior as well as at a more granular level of specific issues users are likely to encounter. In this article, we give you the top-level highlights of this new research study. Expanded and Updated Grocery Research This latest round of l

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