(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Stats & Takeaways 40+ new insights on Apparel & Accessories shopper habits and preferences 1,922 US online shoppers surveyed in this quantitative UX study Apparel and accessories shoppers face uncertainty at every stage of their journey, from how their self-identification corresponds to retailer categories to how they evaluate fit on the product page We’ve released new Quantitative Insights into people who shop on “ Apparel & Accessories ” sites , adding to our growing body of data on the habits and preferences of online shoppers across key ecommerce categories. These insights are survey-based data visualizations that complement and deepen our large-scale UX research findings and benchmarking of the Apparel & Accessories industry. The 40+ insights cover the Apparel & Accessories online shopping experience across a wide range of topics: online trip drivers, size and fit confidence, product page evaluation, reviews usage, returns, loyalty programs, and delivery expectations. Apparel and accessories shoppers make decisions with incomplete information at every stage of their online journey. They can’t feel a fabric, try out a fit, or know whether a size label will translate to their body. Beyond that, they may not know whether the items they buy will ultimately feel “worth it” to them, or whether they’ll shop frequently enough to make a rewards program worth joining. Each of these uncertainties plays out at a different stage of the journey, and each has distinct implications for how Apparel & Accessories sites should be designed. In this article, we’ll highlight 3 high-level findings that reflect how apparel and accessories shoppers navigate that uncertainty: Shoppers’ self-reported size categories often diverge from industry definitions Infrequent shopping, not

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