(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Stats & Takeaways 30+ new insights on Furniture & Home Decor shopper habits and preferences 1,598 US online shoppers surveyed in this quantitative UX study Furniture and home decor shoppers prioritize fit confidence and delivery factors, and take a long-term view when making purchase decisions At Baymard, we’ve just released new Quantitative Insights into people who shop on “ Furniture & Home Decor ” sites , expanding our understanding of the habits and preferences of online shoppers in this category. These insights are visualizations based on survey data that supplement and support our large-scale UX research findings and benchmarking of the Furniture & Home Decor industry. The 30+ insights address the furniture and home decor online shopping experience , spanning a breadth of topics: online trip drivers, product evaluation for high-consideration purchases, fit and size confidence, reviews usage, delivery expectations for heavy or bulky items, return concerns, and store visits. Some of the charts also explore sub-segments of the broader audience such as augmented reality (AR) users and why they evaluate products using “View in Room” tools and the level of accuracy they expect from AR. These Quantitative Insights empower you to align stakeholders through objective, survey-backed data, streamline A/B testing with high-potential hypotheses, and discover and address industry-specific UX challenges. In this article, we’ll highlight 3 high-level findings that reflect how shoppers evaluate and purchase furniture and home decor online: Confidence in size and fit is a core challenge Delivery details are a primary part of the purchase decision Reviews help users assess how products will hold up over time Confidence in Size and Fit Is a Core Challenge Written dimensions (49%)

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