(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Stats & Takeaways 30+ new insights on Home & Hardware shoppers’ habits and preferences 3,023 US shoppers surveyed in the quantitative UX study Home & Hardware shoppers prioritize price and brand, loyalty programs, and in-store visits At Baymard, we’ve just released new Quantitative Insights into people who shop on “ Home & Hardware ” sites , expanding our understanding of industry-specific ecommerce user preferences and attitudes. These insights are visual, survey-backed data that highlight user habits and preferences to supplement and support our large-scale UX research findings and benchmarking of the Home & Hardware industry. The 30+ insights address the home and hardware shopping experience , ranging from need triggers, product comparison behaviors, in-store usage, loyalty programs, purchasing factors, and returns expectations. In addition, demographic segmentation has been applied for shoppers in professional vs. DIY spaces, as well as how product expertise and item cost impact their responses. These Quantitative Insights empower you to align stakeholders through objective, survey-backed data, streamline A/B testing with high-impact hypotheses, and discover and solve industry-specific UX challenges. In this article, we’ll introduce 3 high-level findings that distinguish how users find, evaluate, and decide on a purchase at home and hardware sites: Top factors in purchase decisions In-store visitations as part of online shopping journey Membership to Pro or loyalty programs Top Factors in Purchase Decisions Price and brand are the most important factors for users purchasing home and hardware products online, according to our survey with 3,023 respondents (see Quantitative Insight #HH031 for an interactive version of this graph alongside key findings and actio

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