(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) When you try to prove the value of your design decisions, you often hit a wall. To back up your designs confidently, you need robust usability research . But conducting that research yourself for every minor UI change or UX decision is expensive and time-consuming . Baymard’s pre-validated research gives teams like yours access to established UX best practices in an instant, which helps you ship designs faster, more confidently, and protects your costs by reducing the research overheads. To demonstrate that value, we’ve created a calculator that shows how a Baymard subscription helps you move faster and keep your UX research costs down. Note: This calculator demonstrates initial cost savings based on consuming Baymard’s insights versus running new user research yourself. Baymard users typically see further value realizations from implementing those insights and improving website user experience and conversion rates. The Hidden Cost of Your In-House User Research It’s easy to fall into the trap of thinking: “We can just replicate this research in-house for less cost.” But when you try to build everything from scratch without access to pre-validated UX insights , your team quickly runs into three major roadblocks: You move slower: Your product teams lose momentum and your project timelines stretch out because you are forced to conduct research from scratch You risk harming conversions: When timelines get tight, you risk making critical UX decisions based on gut feelings, which can ultimately harm your conversion rates You spend more money: To keep up with research demands, you end up spending vastly more on external agency services or expanding your internal headcount just to conduct baseline testing What It Actually Costs You to Produce a UX Insight To protect your resources, you need to

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