(Note: Unfortunately, e-mail and RSS don’t support advanced layouts and features. If the graphics in this article look strange, you may want to read the article in your web browser.) Key Stats & Takeaways 30+ new insights on Flight Booking & Airline shopper habits and preferences 3,125 US online shoppers surveyed in this quantitative UX study Flight Booking & Airline shoppers use a variety of sources when looking for flights, are highly likely to participate in loyalty programs, and commonly bundle other travel-related bookings at the same time, particularly when travelling for business. At Baymard, we’ve just released new Quantitative Insights into people who shop on “ Flight Booking & Airlines ” sites , expanding our understanding of the habits and preferences of online shoppers in this category. These insights are visualizations based on survey data that supplement and support our large-scale UX research findings and benchmarking of the Flight Booking & Airlines industry. The 30+ insights address the Flight Booking & Airlines online shopping experience , spanning a breadth of topics: sources for flight searching, types of add-ons purchased, usage of apps and external tools, importance of cancellations, sales and scarcity incentives, and motivations for bundling and loyalty programs. Some of the charts also explore sub-segments of the broader audience such as business travelers and whether they are more likely to purchase add-ons , or how device usage between desktop and mobile changes as flight price becomes more expensive. These Quantitative Insights empower you to align stakeholders through objective, survey-backed data, streamline A/B testing with high-potential hypotheses, and discover and address industry-specific UX challenges. In this article, we’ll highlight 3 high-level findings that reflect how shoppers evaluate and purchase flights online: Flight shoppers use a variety of sources when looking for flights Three quarters of flight

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